Work History
Berklee College of Music
Senior Marketing Manager 2008 - Present
I develop and maintain all messaging and branding for Berkleemusic, Berklee's award-winning online extension school, and I work closely with the Creative Director to maintain visual identity and integrity across print, web, and interactive platforms. As Marketing Communications Manager, I am:
- The Voice of Berkleemusic, communicating with our students and prospective customers daily, using my extensive copywriting, editing, and proofreading skills for internal and external communications.
- A Content Creator, responsible for all aspects of outreach and communications—including email outreach, print collateral, interactive campaigns (PPC paid search and display ads on Google and Facebook, SEO optimization), media buys, print ads, events and conferences, press releases, video content, and more—from scheduling and concept through production and fulfillment.
- A Project Manager, experienced in leading projects and teams, and directly managing internal staff (full-time Video Producer and interns) as well as external resources (freelance writers and designers, vendors, and other partners).
- A Social Media Manager, guiding Berkleemusic's strategy—growing new communications channels, creating and managing content, and engaging students and customers—on Facebook, Twitter, LinkedIn, and Berkleemusic’s own blog network.
PWR Creative
Freelance Graphic Designer 2006-present
I flex my graphic design muscles with freelance work, developing complete design solutions for clients, including identity/logo development, web presence, and publishing services. Clients include gastropub Bluebird Tavern (Burlington, VT) and award-winning websoap EMPIRE: The Series (New York).
MIT
Assistant Director of Student Activities 2006-2008
I provided direction, advising, and support to MIT students and their 300+ organizations, working with them to strengthen the visibility and diversity of student programs. I also:
- Coordinated all aspects of planning and promoting large-scale campus events, including MIT traditions like Charm School, Fall Festival, and Spring Weekend.
- Facilitated leadership workshops, retreats, and other trainings for students and staff.
- Supervised a full-time Graduate Assistant for the Latino Cultural Center.
- Coordinated marketing efforts for the Student Activities Office; designed promotional materials, including websites, publications, and posters.
University of Vermont
Assistant Director of Campus Programs and Marketing 2003-2006
I coordinated and managed the Campus Programs Office within UVM Student Life. I developed and produced high quality programs and events to meet campus needs and managed a budget of $465,000. I also:
- Supervised the Coordinator of Campus Programs (full-time staff member) and a Graduate Assistant (part–time staff member), as well as student employees hired for program production and publicity.
- Served as Marketing Coordinator, developing Campus Programs outreach to the university community, both on and off campus. I created and designed of publicity materials, involving intensive work in graphic design, layout, and web design.
- Created and implemented a successful Late Night program (called UVMPM) to meet student social programming needs. Planned and produced weekly Friday night events, weekly Saturday Night film series, and other special events which drew thousands of students each semester.
- Created and maintained popular UVM.EDU/BORED events website and blog, writing event previews and concert reviews.
Education
University of Vermont 2000 - 2003
I earned a Bachelor's Degree in English in 2003 with a Minor in Consumer & Advertising. During my time at UVM, I also:
- Concentrated my coursework in Graphic Design, Creative Writing, and Film/Media Studies.
- Served as a Resident Assistant from 2001-2003.
- Was elected President of the Inter-Residence Association (IRA), a organization representing students living within the residence halls.
- Worked as an Adventure Ropes Course Intern for Landmark School, a private boarding school specializing in language-based learning disabilities.
University of Rhode Island 1998 - 1999
I studied Journalism at URI before transferring to UVM.
Technical Skills
| Systems | Mac OS X and Windows |
|---|---|
| Software | Adobe Creative Suite (Acrobat, Dreamweaver, Illustrator, InDesign, Photoshop), MS Office (Excel, Word, Powerpoint), and Apple iLife and iWork |
| Marketing | Marketo, Google AdWords, and Google Analytics |
| Code | HTML, CSS, and basic FBML and Java |
| CMS | WordPress and Movable Type |
| Social Media | Facebook, Twitter, LinkedIn, Flickr, Tumblr, and YouTube |
Awards
Berklee College of Music BRASS Award
Outstanding Employee of the Year, Berklee Media 2011
UVM Lesbian, Gay, Bi, Transgender, Questioning, & Ally Services (LGBTQA) Services
Betty Jo Brauer Staff Leadership Award 2006
UVM Staff Advisor of the Year 2006
National Association of Campus Activities Award
Most Original Article of Clothing2005
UVM Irving Lisman Scholar 2001-2003
Kansas City Star’s Ernest Hemingway Journalism Award 1998
Personal
I like to think I'm a fairly well-rounded person who keeps busy with life—family, friends, work, fun—and strives for balance between all the directions those pull me. My interests are varied; I like baseball, backyard barbecues, and microbrews—but I also like to bake and I've been to the ballet. I'm often MVP in pub trivia (I recently pulled "Fibonacci sequence" out of nowhere for the win). I love discovering new music or spending time with familiar artists and albums, and I can often be found organizing my iTunes library. I write creatively, and I'm always trying to tackle my ever-growing reading pile.
